Protein transition across regional borders allows entrepreneurs to flourish

Helping entrepreneurs by stimulating inter-provincial cooperation and thereby increasing the national and international impact of initiatives within the protein transition. It is the goal of a joint initiative of the provinces of Gelderland, Overijssel, Zeeland, Noord-Brabant and Flevoland – within The Protein Cluster. “This will enable entrepreneurs to fulfill their ambitions for sustainable protein, better and faster,” says Jeroen Willemsen, Innovation Manager at Foodvalley NL. The collaboration starts, officially, on 13 October 2020, during the Foodvalley Summits.

Entrepreneurs, who have committed to the protein shift, have been receiving support from […]

Innovation Scan Protein Shift: Netherlands and Singapore can strengthen each other

The market for sustainable proteins is growing rapidly, in both the Netherlands and Singapore, creating significant collaboration opportunities for entrepreneurs. A recent innovation scan, by Foodvalley NL and Enterprise Singapore (the key government agency developing Singapore as a startup hub) absolutely confirms this. The scan-report was presented during the Foodvalley Summit Protein Shift, on October 13, 2020.

“The Netherlands and Singapore are international leaders in R&D and knowledge-intensive systems, and there are many innovative players in the sustainable proteins market,” says Miranda van Dijck, Foodvalley Innovation Analyst closely involved in […]

M-Industry: “Student collaboration brings a fresh perspective”

Three interesting concepts for plant-based products, new millennial consumer insights and lots of inspiration are the outcomes of a two-month collaboration project between Swiss-based M-Industry and a multidisciplinary team of Wageningen Masters students. M-Industry has integrated the input into their strategic analysis and is establishing a follow-up project.

M-Industry, part of the Migros Group – Switzerland’s largest food retailer – produces over 20,000 high-quality food and non-food products, making it one of the largest own-brand producers in the world. “We are currently expanding our plant-based portfolio and have joined Foodvalley to accelerate our […]

Plant-Based consumer purchase trends

As The Protein Cluster, we took the initiative to bring together insights of the plant protein market and to share our own view on the potential of this market. We have marked some opportunities in plant-based food products and also highlighted the split in ingredients that this market requires. We see a plant protein ingredient gap coming up, which can be a challenge to this tremendously growing market. However, within our cluster (and not limited to) we see many ingredient companies jumping into this huge potential.

Check out the full infographic with insights by downloading it […]

Watch The latest plant protein ingredients Webinar

On Wednesday April 22 The Protein Cluster & Protein Directory hosted a webinar about The latest plant protein ingredients. Now you can watch it online!

A combination of sharing insights and making new business connections on the topic “the latest plant protein ingredients”. In the plenary start and during various ingredient pitches you are updated on the latest protein ingredients. Below you can find the program.

Program

Welcome by Protein Directory & The Protein Cluster
Overview of developments in the plant protein market by Jeroen Willemsen, The Protein Cluster

Ingredient pitches (5 min each)
1. Fava […]

Future proof meat alternatives

There has been a boost in the range and consumption of meat alternatives over the past years. A trend that is likely to continue rising in the upcoming years. These products often cover the consumers’ needs to replace meat, which is an improvement for animal welfare and our planet because of lesser environmental impact. Though, by making use of local chains even more improvements could be made. Next to that, most of these products cannot be categorized as healthy products yet, since they do not comply to the healthy food standards.

What is a healthy meat alternative? […]