Plant-Based consumer purchase trends
As The Protein Cluster, we took the initiative to bring together insights of the plant protein market and to share our own view on the potential of this market. We have marked some opportunities in plant-based food products and also highlighted the split in ingredients that this market requires. We see a plant protein ingredient gap coming up, which can be a challenge to this tremendously growing market. However, within our cluster (and not limited to) we see many ingredient companies jumping into this huge potential.